Tuesday, November 29, 2011

Norman Cavazzana Creative Agency

"Norman Cavazzana is no ordinary man". 

It's actually two Swedish men.

As they describe themselves, they are; 
"two extraordinary creatives that stand behind the name, both knowing that two brilliant minds come up with more brilliant ideas than one. 
The Italian / Swedish duo started off as a photographer and creative director, two roles that more often than not merge. Nowadays NC is a fully serviced creative agency, adding fashion / commercial film and their highly anticipated jewellery collection NC W.A.R to their repertoire of tricks."

Marco Cavazzana, seemingly having no formal education in film or photography, started gaining recognition in the industry in 200 after claiming the Adobe interactive Designer of the Month award. In 2002 he was named by an anonymous UK publication as one of the top 13 best up and coming graphic designers, and grabbed a nomination at the Scandinavian MTV awards for Best Animated Film. In 2007, he founded NC Creative Agency with Morgan Norman, was a Top Model guest judge, and received a nomination for Best Short Film at the L.A Film Festival in 2009. 2010 Saw a very busy year for him and Morgan as they received the Silver Award at the Finnish Advertising Awards, participated in the Hahnemuhle Fine Art Photography Exhibition here in Australia, and started up the N.C W.A.R Jewellery Collection. 

Morgan Norman received his training at the Gamleby School of Photography from 2002-03, and from '03-'04 he worked as a photo assistant for international fashion photographer Carl Bengtsson. 2004 also gave him the opportunity to freelance for various international magazines, advertising agencies and record labels. Then, in 2007 and 2008, he was able to participate in 3 major exhibitions; the Commedia Dell'arte NC exhibition and LIBIDO, and was featured in a permanent exhibition of NATIONALMUSUEM, Sweden's premier museum of art and design. In this year, he also became Co-owner and founder of Creative Agency: Norman Cavazzana. He also shared the position of a Top Model Guest Judge, and in the same year he helped the agency establish a New York office. in 2009 he was featured in VICTOR by Hasselblad as international top new comer, and 2010saw him featured in the 8th Festival International de la Photgraphie de Mode in Cannes. 

I was initially attracted to their work after seeing the film that was shot and edited by them for one of my favourite labels (also of Swedish origin) OBSCUR, but I was drawn into their diversely dark repertory after seeing their "Black Widow" video and some of the shoots they have done for various makeup artists and magazines around Europe. Here's a bit of a taste; 


Directed / Filmed by Norman Cavazzana
Film Editor: Mats Udd & Norman Cavazzana
Stylist: Oskar Perlskog
Hair & Make-up Artist: Hanna-Cecilia Åslund / Link Details
Photography Assistants: Vincent Sjögren
Model: Maximilian Wallér Zandén // Roel - Nischmanagement

"Black Widow"

Directed / Filmed by Norman Cavazzana
Film Editor: Mats Udd & Norman Cavazzana
Stylist: Jessica Mittelton
Head Make-up Artist: Hanna-Cecilia Åslund / Link Details
Secondary Make-up Artist: Josefin Gligic / Preston Hair
Hair by Josefin Gligic / Preston Hair
Photography Assistants: Vincent Sjögren & Joel Christoffersson
Model: Denise K / Elite Model Management
The Cinematic Orchestra - To Build A Home 


Directed / Filmed by Norman Cavazzana
Film Editor: Emilia Mosquito / Altered Film
Hair by Jamal Hodges / Creative Management NY
Stylist: Bradley Smith
Make-up Artist: Junko Kioka / Creative Management NY
Photography Assistant: Andreas Smitz
Models: (Renni K / Wilhelmina Models) (Maria M / Q Model Management)
Music: Sufjan Stevens - Concerning the UFO Sighting Near Highland

Photography / Post Production by Norman Cavazzana
Hair by Björn Axén (Johan Hellström & Peter Hagelstam)
Stylist: Norman Cavazzana
Make-up Artist: Hanna-Cecilia Åslund / Link Details
Model: Josefin Z / Elite Stockholm

Photography / Post Production by Norman Cavazzana
Hair by Björn Axén (Johan Hellström & Peter Hagelstam)
Stylist: Norman Cavazzana
Make-up Artist: Maria Boström
Photography Assistant: Eric Davidsson
Models: (Lisa W / Stockholmsgruppen) (Carolina S / Elite Model Management)

Photography / Post Production by Norman Cavazzana
Hair by Hanna-Cecilia Åslund / Link Details
Stylist: Emma Thorstrand / Link Details
Make-up Artist: Hanna-Cecilia Åslund / Link Details
Photography Assistant: Paulina Petersson
Model: Mickaela Tombrock / Mikas

I find that their work has consistency only in that every shoot is produced without the overdone lacklustre banality so often present in aesthetically darker works. Their images are more subtly atmospheric pieces, mainly because they rely on so much more than simply the subject to communicate the arcane undercurrents of the work, utilising a vast range of techniques that give their work not just a visual, but a thematic complexity as well. These works shine not only as a celebration of say, the makeup artist's or designer's work. They stand alone as attestation to the rise of digital and graphic techniques as a rightfully esteemed medium of expression collecting a well-deserved deference and admiration from the greater art community.


© Morgan Norman & Marco Cavazzana, Creative Agency: Norman Cavazzana.

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